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Free delivery above ₹499 · COD across India
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YOU + JOY

= DEJOIY. We named our marketplace after the only two things that matter when you shop: you, and the joy you leave with.

Why DEJOIY exists

Online shopping in India got bigger, but not happier. A different app for every need, offers that hide the real price, and small sellers squeezed by fees they could not see. We wanted one warm, honest place instead.

2024
Started in Delhi, India
6 worlds
One cart, one checkout
₹0
For sellers to list a product
11 languages
Of eBooks on Nexus

A note from us

We named it DEJOIY because the name is the plan: YOU first, then JOY. Every decision since has had to pass one test. Does this make someone’s day a little better?

India has always shopped in bazaars where one lane had everything and the shopkeeper cared whether you came back. We wanted that feeling online: many worlds under one roof, and people who answer when you write.

So we built six worlds around one cart. Books next to tees, a refurbished phone next to a gift for your sister, a professional for your shop next to your groceries. One account, one checkout, one DEJOIY Balance.

And we built it for the people who sell, too. Fees shown before you list, payouts on a clock, and DEJOIY Partner, so a home business without a GSTIN can start selling with just a PAN.

Team DEJOIYDelhi, India

Write to us any time support-care@dejoiy.com

Six worlds, one cart

  • Holo

    Everything, in one place

    Fashion, home, digital goods and the everyday things a family runs on, from sellers across India.

    Visit Shop

What joy looks like here

The small promises, written down like a menu.

When you shop

DeliveryAcross India, usually 3 to 7 working days Free above ₹499
Cash on DeliveryOn eligible items and pincodes Available
ReturnsDamaged or wrong item? Tell us within 48 hours 7 days
Refund to DEJOIY BalanceOr back to UPI, card or bank Instant

When you gift

Gift cardsEmailed the moment you pay ₹500 to ₹5,000
Scratch to revealYour code hides under a scratch panel Every card
Valid forSpend it in any world 12 months

When you read

Classic eBooksRead them on your Nexus shelf Free
LanguagesFrom English to Indian languages 11

When you sell

Listing a productYou pay only when something sells ₹0
PayoutsWith the bank’s reference number 7 days after delivery
GSTINSell with your PAN as a DEJOIY Partner Not needed for Partners

Help Center open Monday to Saturday, 10 am to 7 pm
dejoiy.com/help

What we hold ourselves to

Joy in everything. From the gift you scratch open to the email that says your order is on its way, it should feel good.

Speed with soul. Fast where it matters, and never so fast that we stop caring.

Think global, act local. World-class tools, built for Indian homes, Indian sellers and Indian languages.

People first. Shoppers, sellers and our team, in that order of attention, every day.

No mediocrity. If it is not good enough for our own families, it is not good enough for yours.

Ecosystem thinking. Every world makes the others better, so one DEJOIY account is all you need.

Built in Delhi by Jyoti Sharma, Founder & CEO; Anil Kumar Sharma, Co-Founder & Managing Director; Deepak Sharma, Chief Technology & Operations Lead; and the whole DEJOIY team.

Come find your joy

Six worlds are open. Your cart is waiting, and so is your first little surprise.