Who can sell
Verified businesses and creators only.
Every seller completes KYC with PAN, GST where required, a bank account and a pickup address before listing anything.
Seller policy
Who can sell on dejoiy, the standards every seller must meet, and how payouts work.
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The full policy
At a glance
- Only verified sellers: PAN, GSTIN where required, bank account and pickup address.
- Listings must show real photos, the full price, country of origin and return and warranty terms.
- Dispatch on time, answer buyers within 24 hours, accept valid returns.
- Payouts after delivery and the return window, minus the fees shown in Seller Hub.
Who can sell
Businesses and individuals who can legally sell in India may apply through Seller Hub. You must be at least 18 and able to enter contracts. Some categories need extra approval, described in our Prohibited and restricted items policy.
Registration and KYC
| Document or detail | Required for |
|---|---|
| PAN of the business or owner | All sellers |
| GSTIN | Sellers required to register under GST law |
| Bank account in the business or owner's name | Payouts |
| Pickup address and contact | Order pickups and returns |
| Category licences (FSSAI, drug licence, BIS and so on) | Restricted categories |
| Brand authorisation | Branded goods you do not own |
We verify these before your first listing goes live and may ask for more documents at any time. Inaccurate KYC details lead to suspension.
What buyers must see
As the Consumer Protection (E-Commerce) Rules, 2020 require, your business name, address, customer care contact and rating are shown to buyers. Every listing must include the total price including all taxes and charges, country of origin, the importer's details for imported goods, the return, refund, exchange and warranty terms, the delivery time, and a fair description with real photos.
Listing standards
- Use photos of the actual product on a clean background; no misleading stock images.
- Describe size, material, condition and contents accurately.
- Do not inflate the MRP or create fake discounts.
- Do not copy other sellers' text or photos, or use brands you are not allowed to sell.
- Do not list items from the Prohibited list or restricted items without approval.
- Keep stock and prices accurate; out-of-stock cancellations hurt your rating.
Performance standards
| Measure | Target |
|---|---|
| Dispatch within the promised time | 95% or more of orders |
| Seller-side cancellations | Under 2.5% of orders |
| Reply to buyer messages | Within 24 hours |
| Valid complaints (wrong, damaged, not as described) | Under 1% of orders |
Sellers below target get a warning and a plan to improve. Continued misses may reduce visibility or lead to suspension.
Returns, refunds and warranty
You must accept returns that meet our Returns and refunds policy and any world rules for your category, and honour the warranty you list. Refunds approved under our policies are deducted from your payouts. You may dispute a return through Seller Hub with evidence within 7 days of receiving it back.
Fees, taxes and payouts
The commission, fixed fees and any shipping charges for your category are shown in Seller Hub before you list, and in each order's settlement. We pay out the order value minus those fees and applicable taxes, including TCS under GST and TDS under the Income Tax Act where required, after delivery and the end of the return window. Payout statements and tax documents are available in Seller Hub.
How listings are ranked
Search results and recommendations are ranked by relevance to the search, price, delivery speed, ratings and reviews, and seller performance. Sponsored listings are labelled as Sponsored. We do not give any seller preferential treatment that is not disclosed here.
Buyer data
You receive buyer details only to fulfil orders. You must not use them for marketing, share them, or contact buyers outside the platform except to deliver the order, and you must protect them as required by the Digital Personal Data Protection Act, 2023.
Enforcement and appeals
If a seller breaks this policy, we may remove listings, hold payouts linked to disputed orders, lower visibility, suspend or close the account, and report illegal activity to the authorities. We tell you the reason. You can appeal through Seller Hub support with evidence, and we will respond within 7 working days.
Questions people ask
Do I need GST to sell?
It depends on your category and turnover under GST law. Some categories need GST from the first sale. Seller Hub shows what your category needs.
When do I get paid?
After the order is delivered and its return window ends, on the payout cycle shown in Seller Hub.
Can I offer my own discounts?
Yes, through Seller Hub, as long as the MRP and discount are genuine.
This policy is part of the dejoiy Terms of use. It does not limit any rights you have under Indian consumer law.
More in Selling and trust
Prohibited and restricted items
Products that can never be sold on dejoiy, and products that need extra approval.
Watch or read
Intellectual property and counterfeits
How we protect brands, artists and authors, and how to report a fake or copied listing.
Watch or read
Reviews and ratings
What makes a review real, what we remove, and how ratings affect what you see.
Watch or read
Still stuck? A human will help.
Write to support-care@dejoiy.com or call [Support phone], Monday to Saturday, 10 am to 7 pm. Every message gets a ticket number.
Grievance Officer
[Grievance Officer name]
legal@dejoiy.com · [Grievance Officer phone]
We acknowledge within 48 hours and resolve within one month.